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MARCH THE 13th 6PM CET
Mastering eCommerce Analytics in GA4: Pro-Level Techniques
What This Online-Workshop is About?
In this session, we’ll focus on deep eCommerce analysis in GA4, including:
User journey mapping – Tracking key touchpoints and identifying friction points.
Funnel analysis – Finding drop-off stages and optimizing conversion paths.
Cohort analysis – Measuring retention, repeat purchases, and long-term customer value
LTV calculation – Understanding customer profitability over time and improving acquisition strategies
With real-world case studies and hands-on exercises, you’ll gain practical skills to enhance your eCommerce strategy.
User journey mapping – Tracking key touchpoints and identifying friction points.
Funnel analysis – Finding drop-off stages and optimizing conversion paths.
Cohort analysis – Measuring retention, repeat purchases, and long-term customer value
LTV calculation – Understanding customer profitability over time and improving acquisition strategies
With real-world case studies and hands-on exercises, you’ll gain practical skills to enhance your eCommerce strategy.
Introduction
The role of funnels, user journeys, and cohorts in GA4
Live Walkthrough
Step-by-step setup of advanced GA4 reports
Questions
Get expert insights on your specific challenges
- Recording
Watch the session anytime for a refresher - Slidedeck
Key takeaways and structured step-by-step instructions - Bonuses
Ready-to-use GA4 reports and exclusive gifts
Instructor
Alex Ignatenko
Founder, Analytics Leader @ add-2-cart.online
With over ten years of experience in product and marketing analytics, Alex help ecommerce companies earn more from each attracted user through a deep approach to traffic analysis and redistribution of the marketing budget. His mission is to enable data-driven decision making and effective experimentation for online businesses
Sign up for online-workshop
Date: March The 13th
Time: Berlin 6 PM, New York 1 PM, Singapore – 1 AM (March 14)
Date: March The 13th
Time: Berlin 6 PM, New York 1 PM, Singapore – 1 AM (March 14)
