Alex Ignatenko - The Best 2025 Linkedin Posts FOR FREE
Almost every day I share a post on LinkedIn about marketing analytics, BigQuery, GA4, GTM, and other aspects of working with data. To ensure it doesn't get lost, I've compiled the top of posts from the current year into one document, complete with links to them. Below, you can quickly find the post you're looking for, read it, or save it. As always, I'm grateful for any reposts, comments, or any other reactions.

Have a question about analytics? Feel free to schedule a short meeting.
Download
Top 2025 Picks
  • Understanding User ID in GA4: Everything You Should Know
  • Meta says 170 conversions. Google Ads shows 85. GA4 lands at 110. So... who's telling the truth?
  • Stop A/B Testing!
  • Advanced CRO Calculator for FREE
  • How to Stop UTM Parameters from Disappearing (and Keep You Happy)
  • Debugging sGTM used to be a pain - until I found this
  • Google renamed a cookie. Again. Not a disaster - just mildly annoying
  • One tiny GA4 setting that could be costing you tens of thousands in ad spend
  • Custom Pixel in Shopify: What It Is and Why You Need It
  • How automatic GA4 events quietly ruin your server-side tracking
  • Marketing Attribution in BigQuery: the course where we finally figure out who actually brings in the money
  • 🚀 Julius Fedorovicius has published an updated list of the best Chrome extensions for Google Tag Manager (GTM) in 2025!
  • Deduplicate This Immediately!
  • The GCLID Issue in BigQuery and How to Solve It
  • How Measurement Protocol quietly destroys your GTM Server-Side data (and ad budgets)
  • Which Python Package to Use for Attribution Calculation?
  • 📊 How to Find Out How Much Data You're Losing Due to Consent Mode in GA4?
  • Why collected_traffic_source ≠ session_traffic_source_last_click in GA4-BigQuery?
  • When the GA4 community builds the features Google forgot
  • Accessing Cookies in Shopify Checkout with Server-Side GTM
  • 🔥 Google Tag Manager Has a JavaScript Problem (and a Sneaky Fix!)
  • Can you trust modeled data in GA4?
  • Why Your GA4 Numbers Don't Match - And How to Fix It
  • "Still Running" Tags in Google Tag Manager: Why It Happens and How to Fix It
  • Google trends in BigQuery with bigfunctions. Whaaat?
  • Consent Mode is on - but your data's gone? Here's a 5-minute sanity check
  • DataLayer: Everything You Didn't Know But Were Afraid to Ask
  • "Our attribution is very complex" - why that's often just an excuse
Fill Out The Form and Get Top 2025 Picks
Author
Alex Ignatenko
Founder, Analytics Leader @ add-2-cart.online
With over ten years of experience in product and marketing analytics, Alex help ecommerce companies earn more from each attracted user through a deep approach to traffic analysis and redistribution of the marketing budget. His mission is to enable data-driven decision making and effective experimentation for online businesses
Join my Workshop Series "Marketing Attribution in BigQuery"
Master marketing attribution in BigQuery -
from the basics to advanced models.
Join
  • Recording
    Watch the session anytime for a refresher

  • Interaction
    Key takeaways and structured step-by-step instructions
  • Practice
    Get homework assignments to check your understanding
Wanna try my BigQuery Attribution Course with discount?
Just drop me a message!
  • Application
    You’ll have the chance to apply what you’ve learned directly to your projects.
  • Live Walkthrough
    We’ll cover 15 online lessons packed with theory and practical examples.
  • Questions
    Get expert insights on your specific challenges
How to Get in Touch
Made on
Tilda