$699 $599
The course includes:
4.9
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does not suit you.
30-Minute Online Lessons
Homework assignment
Feedback
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Enroll the course
Advanced Shopify Analytics Course (start on 31st of March)
Build Your Analytics & Attribution for Your Shopify Store

Learn how to properly set up analytics in your Shopify store, track conversions accurately, and optimize your marketing campaigns based on real data.
Who Is This Course For?
Marketing Analysts
  • Set up and interpret Shopify analytics reports.
  • Work with attribution models in GA4 and BigQuery.
  • Optimize ad budgets based on data.
  • Identify which channels drive real revenue.
Product Analysts
  • Track key performance metrics effectively.
  • Analyze how marketing impacts your sales.
  • Improve customer insights using data-driven strategies.
  • Learn to make smarter decisions with accurate attribution.
What You’ll Get
  • Step-by-step guidance on setting up Shopify analytics from scratch.
  • Hands-on exercises using real Shopify data.
  • Pre-built templates and scripts for automation.
  • Lifetime access to all course materials.
  • Personalized feedback on homework (for Support plan).
Why It Matters
Most Shopify store owners struggle with analytics. Default reports in Shopify and GA4 often provide misleading data, leading to wasted ad budgets and missed growth opportunities.

This course will help you:

  • Set up analytics correctly, ensuring accurate data collection.
  • Understand how each marketing channel contributes to revenue.
  • Improve ROI by making data-driven decisions.
  • Master attribution in BigQuery & GA4 without unnecessary complexity.
Where You’ll Start
Point A
  • Struggling with messy, unreliable data.
  • Tired from checkout.liquid drawbacks.
  • Unsure about conversion tracking.
  • Wasting money on ineffective ads.
Where You’ll Finish
Point B
  • Pick a right option for measurement.
  • Confidently tracking conversions across all marketing channels.
  • Understanding the impact of your ad spend.
  • Making data-driven marketing decisions that drive profit.
Meet Your Instructor

Alex Ignatenko
Hi! I’m Alex Ignatenko, a marketing and product analyst with 15 years of experience.
I’m the creator of the Telegram-blog “Attribution Model”, a speaker at ProductCamp, MeasureSummit and the author of multiple analytics training programs.
Over the years, I’ve helped more than 30 companies build robust analytics systems and boost their marketing performance.

Follow me on:
Dive deeper into my work by exploring these videos:
How To Install GA4 On Your Notion Page
Why Is GTM Server Side So Essential?
Here’s a glimpse of my experience with a range of businesses:

  • xHamster – One of the largest adult video platforms.
  • Pik-Market – An online home goods retailer.
  • ECCO – E-commerce for the renowned footwear brand.
  • Askona – A leading online mattress and bedding retailer.
  • Matomo Analytics – An open-source analytics platform.
  • Pik-Remont – Web and mobile services for turnkey home renovations.
  • English In Stories – An educational platform for language learning.
  • Boomerang – A B2B loyalty program platform.
  • Boostsurfing – E-commerce for surfing accessories.
  • Liveexpert – An expert marketplace.
  • Zapis... – A booking service for professionals.
Course Outline
Bite-sized lessons – 30 minutes each, three times a week.
  • Module
    Introduction to Shopify Analytics
    1
    • Understanding default Shopify analytics logic.
    • Possible options overview
    • Setting E-commerce tracking.
  • Module
    Preparing Your Data
    2
    • Fixing analytics mistakes in Shopify.
    • BigQuery for Shopify tracking
    • Exporting Shopify data to BigQuery.
  • Module
    Shopify in BigQuery
    3
    • Setting up basic tables.
    • ETL process.
    • Visualization.
  • Module
    Attribution Models for your Shopify Store
    4
    • Basics of attribution
    • Making a session table
    • Building basic attribution models.
  • Module
    Custom reports
    5
    • E-commerce analytics
    • Funnel for your Shopify store.
    • Cohort reports.
  • Module
    Data-Driven approach
    6
    • Report automation
    • How to make good decisions?
What About Practice?
  • Homework Assignments
    You’ll get homework assignments after each module to check your understanding.
  • Application
    You’ll have the chance to apply what you’ve learned directly to your projects.
  • Support
    If needed, I’ll provide personalized feedback to help you improve.
How the Lessons Work:
30-Minute Online Lessons
We’ll cover 17 online lessons packed with theory and practical examples. Each session is concise, focused, and designed to fit into your busy schedule.
Homework assignment
After every lesson, you’ll receive a quiz-style homework assignment to test your understanding and solidify your learning.
Feedback
If you choose the Support plan, you’ll have the opportunity for two one-hour consultations, where I’ll review your project and answer your questions in detail.
What’s Practice Like?
Homework includes engaging, straightforward quizzes. They’re not overly complicated, but they’ll keep you on your toes, making the course both intensive and enjoyable.

There’s also optional project-based homework. While it’s not mandatory, those who complete it will receive personalized and in-depth feedback from me.
Feedback from the marketing Attribution Course Students
Course rating
4.9
98.5%
1.5%
0%
0%
0%
  • Asad Chowdhury
    ★★★★★
    I first heard about Alex in MeasureSummit where he was taking session on Big Query. I really liked his session and later get in touch with him via linkedIn. Later I came across his session on Marketing Attribution on Looker Studio Master Class, and came across his course "Marketing Attribution In GA4-BigQuery".

    The course is full packed with resources for the marketers like me who wants to utilize the power for Big query in their marketing attribution. The course was truly a gem and I believe it will be beneficial for many analytics and data enthusiasts like me. Moreover, Alex was really great when it comes to reach out for any questions that you may have. I wish him all the best for his future endeavour.
  • Luca Lentino
    ★★★★★
    Great professional of Google BigQuery and Dataform, I followed a workshop held by Alex, very technical and high level!
  • Artem Smirnov (Head of Marketing @ Union Apps)
    ★★★★★
    There are plenty of data specialists in the market, but very few can distill complex concepts into simple, clear language the way Alexander does.

    I wanted to go from zero to one. Zero being: I don’t know or understand anything. One being: I can independently implement analytics using GTM, pull data from multiple sources, combine it in BigQuery, and continue working with it in Google Spreadsheets.
    To achieve this, I followed a 4-week program with calls twice a week: one for lectures and the other for feedback on homework and Q&A. By the end, I had a detailed Notion doc for each topic, complete with video recordings and documentation. This resource was incredibly convenient for reviewing and completing assignments.

    One critical aspect was having a live, active project with real analytical tasks. I learned while tackling actual challenges, which made all the difference in honing my skills.
    What stood out to me was the structured, systematic approach (documentation, Notion, recordings, instructions) and Alexander’s responsiveness and willingness to answer questions throughout the week.

    In the end, I reached my “one.” I learned to pull data from multiple sources, merge tables in BigQuery, and export the results into tools I prefer. On top of that, I gained an understanding of how long different tasks might take and how to draft a technical specification.

    I’m very satisfied with the training and wholeheartedly recommend Alexander.
Choose Your Plan
SUPPORT:

Complete all lessons and get 2 personal consultations on your project during two consultations.
$1099
Only 3 spots left.
GROWTH:

Complete all lessons with homework assignment.
$699
Only 9 spots left.
VIDEOS:

Watch all videos.
$599
Only 17 spots left.
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